While many businesses are wary to open during a global pandemic, that didn’t stop New York City-based bakery Flour Shop from opening its doors this week in Beverly Hills. Since Flour Shop’s Founder and Flour-ist Amirah Kassem opened her flagship brick-and-mortar bakery in SoHo in 2017, the sugary confections have garnered fame on social media. As dessert culture continues to be on the rise, Flour Shop stands out with their famous signature explosion cakes, a six-layered rainbow vanilla cake with cream cheese frosting that explodes like a pinata with rainbow sprinkles when you cut into it.
The bakery, which opened on Aug. 17 on South Santa Monica Blvd., saw locals lined up outside in anticipation of a chance to sample the legendary sweet treat.