
Where to Get in the Holiday (Zero-Proof) Spirit
’Tis the season of cocktail parties, holiday dinners and festive gatherings, giving us a months-long reason to celebrate—and imbibe. But not everyone will be toasting at Thanksgiving with goblets of wine or popping bottles of bubbly as they ring in the New Year. According to the Bacardi Cocktail Trends Report 2022, 58% of those who drink alcohol are increasingly opting for non- and low-alcoholic cocktails across the globe. This worldwide trend is not a temperance movement; it isn’t about morality or enforced sobriety; it’s about choices and having options. And it’s being driven largely by the younger generation and the health-conscious.