At its Jan. 12 meeting, the Beverly Hills Audit and Finance Committee reviewed an audit of the Beverly Hills Conference and Visitors Bureau (CVB), the marketing organization contracted by the city to promote tourism. The audit, which covered fiscal year 2018-2019, made claims of excessive spending, poor tracking of marketing metrics, lack of oversight, and inappropriate use of funds.
It also made recommendations to correct the above. While agreeing to most of the recommendations, the CVB also pushed back against some of the findings, on grounds the audit lacked context and failed to consider the realities of luxury marketing.
