At its June 17 meeting, the Next Beverly Hills Committee (NBH) discussed next steps for a “first Friday-type” program as part of an effort to revitalize the city post COVID-19 this summer. The program originally hoped to incentivize people to go out on the first Friday of every month by offering discounts from participating restaurants and retailers. The initiative also aims to form a partnership between NBH, the Beverly Hills Chamber of Commerce, the city, and businesses throughout Beverly Hills.
After discussion, the Committee decided to change the target day to Thursday.
