An expansive electronic display proposed as part of the Sunset Jewel Box development on the Sunset Strip has raised concerns by neighbors fearful of its impact on their quality of life. The proposed development site sits at 9160-9176 Sunset Boulevard, the current location of the Hornburg Jaguar dealership, and is for a five-story mixed-use building that includes retail, dining, and office space. It includes a 13,900-square-foot “digital canvas” that would wrap around significant portions of the building, greeting east-bound visitors to the city as they enter the Sunset Strip.
Although the project has yet to reach the draft stage of its environmental review process, neighbors have started speaking out against the project’s scale. “They want to put a huge electronic billboard on [the Sunset Jewel Box], which will shine into all of our apartments [and] ruin our view. This is a residential neighborhood, they’ve gone too far,” Laurie Rodkin, who lives in the nearby Sierra Towers, told the Courier.
