Launched in 2014, the “My Beverly Hills” shop local program aims to encourage public engagement between local businesses and incentivize residents and visitors to increase the amount of money spent within the city. Through a partnership with the city of Beverly Hills and the Beverly Hills Chamber of Commerce, the “My Beverly Hills” lifestyle website and programs promote local dining and shopping, hold monthly events, offer exclu sive promotions, and highlight businesses impacted by Metro construction.
As part of the Chamber’s Work Plan contract with the city, the shop local program will be rebranded from the existing “My Beverly Hills” branding to “Now Beverly Hills.” At its Aug. 31 Chamber of Commerce Committee Liaison meeting, City Council Liaisons Mayor Robert Wunderlich and Vice Mayor Lili Bosse provided feedback and approved a rebrand design concept presented by Symblaze, a full-service digital agency contracted for the task. Reinvented as Now Beverly Hills, the new design features the word “Now” inside the city’s iconic shield, with Beverly Hills appearing underneath the shield, in orange, pink, and turquoise color variants.
