The Next Beverly Hills Committee held a Special Meeting on Aug. 9 with City Council liaisons Vice Mayor Julian Gold and Lester Friedman to select a proposal for the fifth Next Night, scheduled to take place on Oct. 22. Next Night, the committee’s annual outdoor block-party festival on South Beverly Drive, was first hosted in August of 2016, and has drawn approximately 2,000 guests. Due to COVID-19, Next Night didn’t take place in 2020 or 2021. This year, attendees can expect live entertainment, food trucks, games, local vendors, beer and wine gardens, pop-up shops, a children’s area, a dedicated social media tent and more.
With the event about two months away, liaisons agreed to recommend waiving the bidding requirements in the interest of time and accepted the proposal by Authentic Agency as the event production vendor in amount not to exceed $142,900 and an additional $42,900 for talent and production fees. The number is well over the $100,000 they were expected to budget for the night and the approved $150,000 budget to cover the cost of concert production and talent fees along with in-kind items such as permits.