Beverly Hills burger lovers, you’re in for a treat. A new Shake Shack location opens on South Santa Monica Boulevard Oct. 7, complete with all the cheese fries and milkshakes you could ever ask for.
Customers can dine-in or place an order in the Shake Shack app and pick it up curbside at a window. The menu includes the new Hot Ones Burger inspired by the hit YouTube series, seasonal drinks and milkshakes, and the classic Shake Shack burgers.
For Shake Shack Culinary Director Mark Rosati, it’s a special kind of homecoming.
“I relocated here from New York a few years ago, and to see the brand make its home in my new home is extra meaningful,” Rosati said. “To have a Shack in the iconic Beverly Hills – I feel like we’ve made it!”
The first Shake Shack in Los Angeles opened in West Hollywood. The Beverly Hills location is the 19th in the city, and Rosati hopes there will be many more.
“It’s important that each new Shack brings value to its respective neighborhood – whether it’s Santa Monica or Dodger’s Stadium,” Rosati said.
What originally started as a hot dog stand in New York City to raise money for an art project nearly a decade ago has now become a global franchise. There are Shake Shacks across the globe, including locations in England, Korea, Japan, Dubai, Tokyo, and Singapore.
“To see that hot dog cart, grow into 403 Shacks worldwide is unbelievable,” Rosati said, “It’s also a testament to the love that we continue to exchange with our communities and the incredible consumer support we have received over the years.”
Even if you’re not already a die-hard Shake Shack fan, Rosati believes there’s plenty love about the company.
“Shake Shack’s food raises the bar and I’m so proud of the premium, high-quality ingredients that we source and place within each of our menu items,” Rosati said.
The company is also dedicated to giving back to every community in which it opens a location. Shake Shack will be partnering with Los Angeles-based nonprofit Food on Foot, which is dedicated to helping low-income families achieve access to nutritious meals, clothing, life-skills training, housing, and full-time employment.
At the Beverly Hills location’s opening on Friday, $1 from every sandwich sold will benefit Food on Foot. The first 100 customers in line will also get a reusable Shake Shack cup to show off their love.
“Doing good is a core value of our brand,” Rosati said. “Above all our brand is about serving our community and creating uplifting experiences for all of our guests.” He added, “We’re grateful to the city for being so welcoming to us and we look forward to all the partnerships we can bring to life with this vibrant community.”
