In celebration of Hispanic Heritage Month, the Hollywood Museum is highlighting the story of Richard Montañez. He’s the laborer-turned entrepreneur credited with inventing Flamin’ Hot Cheetos. His story is told in the movie named after the iconic flavor directed by Eva Longoria, who called the film (her directorial debut) a “love letter to the Mexican American community.” Longoria was in attendance at a Hollywood Museum event on Oct. 13, along with Montañez, his wife Judy and songwriter Dianne Warren. They were presented with letters of recognition from California State Sen. Maria Elena Durazo, who described the movie as “inspirational.”