Beverly Hills is a global trendsetter when it comes to glamour, style and beauty. And what better time than the holidays to experience some of the town’s newest beauty establishments? Whether you’re looking for lush lashes, 3D nails or a Korean full body scrub, the Courier has compiled a selection of noteworthy newcomers to help you prepare for those holiday gatherings and the awards season to follow.
Valmont
Luxury Swiss skincare brand Valmont and French co-founders Sophie and Didier Guillon have opened the brand’s first freestanding boutique on Rodeo Drive in Beverly Hills. La Maison Valmont specializes in The Rodeo Drive Red Carpet Treatment with a serious celebrity following and is exclusive to this location. It includes 90 minutes of IonixLight, Diamond Micro-Abrasion, Oxygen Therapy Infusion, Light Therapy, Microcurrent and Ultrasound, along with a sequence of targeted massages. Lamaisonvalmont.com/en/la-maison-valmont-beverlyhills
Photo courtesy of new lounge
NEW Lounge
On the lower level of the Rodeo Collection, a fan-favorite Filipino beauty salon with over 17 locations has opened its first U.S. outpost in Beverly Hills. NEW Lounge is the spot for brow lamination, lash perms and tinting. “Beverly Hills represents the pinnacle of high-end beauty and wellness. Our top-notch service makes clients feel that elevated luxury experience,” owner Rachelle Bravo told the Courier. If you do not have time to visit the salon, the signature Filipino hospitality will come to you via their mobile services. Newloungeus.com
Photo courtesy of dionne phillips
D’Lashes Lash & Wellness Spa
Dionne Phillips has been a driving force in celebrity eyelash extensions and faux lashes for almost two decades while working with clients from Victoria Beckham to Naomi Campbell, Renee Zellweger, Mary J. Blige and a host of others. Her retail brand D’Lashes is a collection of luxury lash products and DIY lash kits, which has won several awards.
Phillips has recently opened D’Lashes Lash & Wellness Spa on Wilshire Boulevard, just east of La Cienega Boulevard, to provide her lash expertise and in-house products with a full menu of wellness services. This approach is deeply personal for Phillips, who is a proud breast cancer survivor, and is hoping her journey can both inform and inspire other women to prioritize their health and well-being. Mention the Beverly Hills Courier to receive a 20% discount on a lash service. Dlashes.com
Pellequr
Korean body scrubs are not necessarily for the faint of heart. They typically require vigorous scrubbing followed by a water bucket poured over you in a communal setting. This isn’t the case at Pellequr in Beverly Hills, the Westside’s only upscale Korean scrub spa exclusively for women. You have probably driven by the blacked-out windows on South Beverly Drive, but never knew what goes on beyond the smokey glass. Pellequr offers a personalized, three-step treatment to unclog pores and excrete toxins, with a lymphatic drainage massage for relaxation and smooth glowing skin. The 75-minute combination starts with a French Vichy shower followed by a Korean full body scrub and wash, and a blissful CBD oil massage. For additional pampering, Japanese head spa services by a trichologist have been added to the menu.
Owner Anna Margaryan has been in the beauty and wellness business for over 20 years and started frequenting Korean spas as a release for postpartum depression. She feels the Korean beauty trend started primarily because the culture takes skincare so seriously from head to toe. “It’s not about just putting on sunblock. We forget to hydrate and get rid of our dead skin—it gives you a youthful look,” she told the Courier. “It’s our largest organ and it is the first thing you see so you want a clean canvas, but you need to get rid of the buildup first. You can slather on as many products as you want, but if your skin is not taken care of, it will not work.” Pellequr.com
Photo courtesy of head spa nagomi
Head Spa Nagomi
Longtime local hair extension and color guru, Kazumi Morton, has opened a head spa a few doors down from her popular Salon Kazumi on South Santa Monica Boulevard. Head Spa Nagomi offers 30, 60 or 90-minute treatments, seven days a week. The procedure is recommended monthly, as the hair cell growth turnover is every 28 days. The idea is to stimulate blood flow and release buildup to promote healthy skin—just like a facial but for your scalp.
The process first involves a microscope scalp camera to examine for any buildup or troubled areas. Then the sensory journey begins, using traditional Japanese techniques such as essential oils to add a relaxing aromatherapy component with a Japanese charcoal-paste exfoliation to remove impurities. Next comes a nano steam to hydrate and remove buildup from hair follicles. A relaxing, extended scalp massage is followed by the cascading waterfall head bath, called toshinyoku. For the finishing touch, a steaming leave-in serum is applied to nourish the scalp. The 90-minute treatment includes a red-light therapy session to reduce inflammation and stimulate hair growth. A reparative, deep-conditioning hair mask add-on is also available during this process. Headspanagomi.com
Photo courtesy of miniluxe
Miniluxe
For new nail art offerings this winter, MiniLuxe on Canon Drive has just launched chrome services. This trend started with Hailey Bieber’s “glazed donut” nails and has skyrocketed in popularity ever since. The procedure uses a metallic chrome powder in the color of your choice to create a mirror-like, reflective or iridescent finish.
The brand’s lead designers have also added the highly sought-after “Cateye” service, which gives nails a reflective, dimensional look that resembles a cat’s eye. You can also request Blooming gel polish to spread out and create a unique watercolor or marble design and the look of a blooming flower. Transfer foils add a high-shine metallic finish to a gel manicure by placing thin, shiny sheets of foil over painted gel nails to create a full foil or broken glass style design. Other new services include ombre nails using two or more shades of powdered pigment over a chosen base color, nail jewelry in the form of rhinestones or studs or 3D gel that creates three-dimensional embellishments and decorations on the nails. Miniluxe.com/pages/beverly-hills
Soho House Holloway
For the first time, Soho House Holloway is offering facials by Australian brand RATIONALE, and non-members are welcome. The 75-minute treatment is performed by celebrity facialist Katie Matten, who focuses on hydration and repairing the skin barrier by infusing potent ingredients such as glutathione and vitamin C for a glass-like radiant skin effect. In-home treatments can also be booked. Us.rationale.com/pages/rationale-residency
