Two titans of the design world have joined forces to create a new vision for one of the most famous corners of Rodeo Drive. It will take shape as a new Louis Vuitton flagship designed by acclaimed architect Frank Gehry. Set to open in 2029, the flagship will span the block bounded by Rodeo Drive, South Santa Monica Boulevard and Beverly Drive.
Louis Vuitton’s parent company, the luxury conglomerate LVMH, has owned the site since 2018 and has partnered with the city for decades to enhance the global profile of Rodeo Drive. LVMH Maisons comprise at present more than 15 storefronts on Rodeo Drive and the greater Business Triangle. Each is illustrious in its own way.
