The Beverly Hills Chamber of Commerce, in partnership with the City of Beverly Hills, has completed another successful trip to New York City. The annual business attraction and retention trip took place from Sept. 24-26 and included in its delegation the Mayor and Vice Mayor, as well as senior City of Beverly Hills and Chamber of Commerce staff.
Dual Objectives
As in prior years, the purpose of the trip was two-fold. The delegation met with the corporate offices of key existing businesses in Beverly Hills, including major retailers along Rodeo Drive. The other important goal of the trip was to attract business. In planning for the visit, the Chamber researches and reaches out to companies it believes would be a good fit for Beverly Hills. Meetings take place with the goal of developing a personal relationship, learning more about the potential local business, and providing information about the benefits of operating here.
This year, the Chamber and City met with a total of 24 companies over the three days, ranging from major international companies to small restaurants, including Aldea, ARTECHOUSE, Black Seed Bagels, Chanel, Cote Steakhouse, David Yurman, Gabriela Hearst, Gucci, Junzi Kitchen, Kopitiam, La Ligne, LVMH, Major Food Group, Maman, Miznon, Ole & Steen, Onitsuka Tiger, Rahi, Ralph Lauren, Roman and Williams Guild, Saks Fifth Avenue, Samsung 837, Showfields, and The Armoury. The delegation received positive feedback from the meetings as well as interest in pursuing further ventures with the City of Beverly Hills.
The Chamber followed up the New York City trip by providing real estate listings, tours and other information to the business owners. It also redoubled efforts to collaborate with existing businesses on projects they are working on in Beverly Hills. In past years, a number of companies, including the restaurant Avra, the luxury retailer Berluti, and coffee shop La Colombe, have expanded to Beverly Hills after the delegation’s visit.
Beverly Hills Chamber of Commerce President and CEO believes the New York trip is definitely worthwhile. He tells the Courier, “The Chamber has been producing this trip in partnership with the City of Beverly Hills for a number of years. It is a fantastic program as it serves as a platform for us to meet with potential new and unique businesses who have expressed an interest in expanding to the area, as well as a chance to engage and meet with the corporate offices of many of our current businesses which are headquartered in New York.
“Since the 2019 trip at the end of September, we have already had one business visit us in Beverly Hills and discuss the possibility of expanding to the community with another planning to visit this week. The Chamber is also following up with several other companies from this and past trips which are interested in exploring the Beverly Hills market.
The Chamber is committed to the economic development of our community as we continue to scout unique and specialized business which represent us as the luxury capital of the world.”
