The City of West Hollywood, through its Arts Division, is requesting qualifications from professional artists to establish a pre-qualified list for a temporary art exhibition in vacant storefronts, Windows of WeHo (WoW). The exhibition will include artists with experience creating inventive installations or full-scale window installations that engage the public using innovative and dynamic means.
The arts and the business community of West Hollywood have been significantly impacted by the COVID-19 pandemic. Many traditional brick-and-mortar stores have already been facing challenges for years, competing against the rise of online shopping. Now, as shoppers nationwide move further online as a safeguard against the spread of COVID-19, some of West Hollywood’s local retail shops have closed for good as property owners face unprecedented vacancies. The WoW exhibition helps partner artists with property owners to reimagine empty storefronts as opportunities to create safe, outdoor community engagement while the City sets its sights on economic recovery for the business community.