Each year in November, Beverly Hills lights up, signaling the beginning of the holiday season. Last winter, the nine medians on Rodeo Drive were transformed into a catwalk, with nine mannequins modeling sparkling gowns replete with faux florals and metallic embellishments. At its June 28 liaison meeting, the Rodeo Drive-Special Events-Holiday Program Committee unveiled the 2021 holiday décor, featuring four to 10-foot-tall glittery elves positioned around large golden luxury vintage car set pieces on a sparkling red platform. Each median would have its own installation designed by the event production company, J. Ben Bourgeois, Inc., with a price tag of $397,188.77.
“We came up with this concept of holiday helpers, basically a group of elves, that are very whimsical,” Kathy Gohari, President of the Rodeo Drive Committee, told the Courier. “It is very much like an abstract piece of art. And the elves, we’re planning to basically finish them off in holiday glitter colors of gold, silver, and then they will be surrounded by all sorts of ornate packages, holiday ornaments, and a few cars. The color scheme is an homage to both Christmas and Hanukkah, and the colors will be incorporated in all three blocks for a beautifully lit street for everybody from all over the world to come and visit.”
