On Aug. 31, Beverly Hills will officially welcome its own Erewhon, located at 339 North Beverly Drive, at the old Williams-Sonoma location. Named after Samuel Butler’s novel of a utopian society, Erewhon was launched in 1966 as a stall in Boston dedicated to serving natural foods. The company then moved to Los Angeles in 1969 and opened the first Erewhon on Beverly Boulevard. In 2011, Erewhon was purchased by Tony and Josephine Antoci, who grew the business into a high-end grocery store focused on healthy-natural eating.
Erewhon has expanded to seven locations in Southern California: the original on Beverly Boulevard, Calabasas, Venice, Santa Monica, Pacific Palisades, Silver Lake and Studio City. The growth won’t stop after Beverly Hills. New stores are in the works for Culver City and Pasadena in the near future.
