The Jewish Federation of Greater Los Angeles (JFGLA) is countering antisemitism from a lofty vantage point. Billboard-high, in fact, in the form of a campaign launched on Dec. 22. Ten billboards positioned throughout Los Angeles are designed to spread love, hope and kindness. They are visible to drivers and pedestrians at destinations ranging from the San Fernando Valley to Culver City, Venice and the intersection of Olympic and Robertson Boulevards in West Los Angeles.
The messages on the billboards bear phrases such as “A Little Bit of Light Dispels a Lot of Darkness,” “Be Slow to Anger and Abounding in Kindness” and “Only a Life Lived for Others is a Life Worthwhile.” Some of the words come from the ancient texts, others were penned by the organization’s leaders. All are profound in a time that is complex and troubling in many ways.
