Ah, summer. The sun is shining, the earth is warm and flowers are in bloom. It’s the perfect time to shed the doldrums and engage in a little self-care spending, commonly known as retail therapy. If you’ve ever made a purchase to feel better, you’re not alone. It appears it’s one activity in which we almost universally take part.
According to a recent Deloitte survey, nearly 80% of 150,000 adults spanning 23 countries claimed to have made at least one splurge purchase to lift their mood within a given six-month period. What’s surprising is that these indulgences were made across the board, regardless of age, income or gender. In fact, the study may have even debunked the long-held “lipstick index,” which used women’s purchases as the primary barometer of splurge spending. Deloitte’s poll showed that men were equally as likely to make emotional purchases and spend about 40% more when they do.
