Luxury French fashion house Louis Vuitton marked the launch of its men’s Spring-Summer 2024 collection, designed by rapper and music producer Pharrell Williams, with a pop-up storefront in West Hollywood. Located on the corner of Melrose Avenue and Robertson Boulevard, Williams’ line landed in stores for the first time on Jan. 4. Williams, who succeeded Virgil Abloh as Louis Vuitton’s men’s Creative Director, presented his debut collection in Paris last June. Similar to the fashion show, the pop-up incorporates a molding of the Pont Neuf Bridge in Paris, which was reimagined as a centerpiece for the space in gold.
From varsity jackets to pixelated camouflage prints and denim fringe, the line includes an array of ready-to-wear pieces, leather goods, shoes, jewelry, sunglasses, bedazzled accessories and more. The brand’s signature Damier checkerboard print runs as a throughline, with checkered details on nearly everything. Inside, Parisian streetlights decorate the space and a large bookcase with Louis Vuitton city guides on the shelves opens up to a secret room. Hidden behind the bookshelf in a dark room, the spotlight is on the crown jewel of the collection: the Speedy Bandoulière bag. The bag comes in bright colorways, decorated with Louis Vuitton’s signature monogram. Over the summer, the $1 million made-to-order Millionaire Speedy bag, with its gold hardware, chain strap and pendant-encrusted diamonds, went viral when it debuted. According to Emily Huang, Director of Corporate Communications at Louis Vuitton, the new Speedy bags are expected to sell out first. Williams also collaborated with L.A.-based artist Henry Taylor for the collection, which features miniature reproductions of Taylor’s portraits as an alternate suit embellishment alongside the iconic LV.