Beverly Hills residents and visitors alike enjoyed a lively street scene on Rodeo Drive for the official launch of BOLD Holidays 2019.
The Nov. 14 Holiday Lighting Celebration included performers, dancers and acrobats, as well as the unveiling of the first Beverly Hills interactive photography pop-up produced by The Scenario Studio.
Tony, Emmy and Golden Globe award-nominated TV (“Glee”) actor and Broadway performer Matthew Morrison headlined the event. Beverly Hills Mayor John A. Mirisch pushed a ceremonial button, which illuminated the street’s iconic palm trees. The evening culminated in a fireworks grand finale.
City officials were extremely pleased with the turnout for the event.
“The size of the crowd was amazing. It stretched all the way to Santa Monica Boulevard. It was a tremendous showing of support by the community,” City of Beverly Hills Public Information Manager Keith Sterling told the Courier.
BOLD Holidays will continue across the City every Friday and Saturday through Dec. 21.
The Scenario Studio pop-up at 262 N. Rodeo Dr. includes professional photography sets by acclaimed designer John Ganun. The public can experience Ganun’s famous “Upside Down” room and a selection of scenes created specifically for BOLD Holidays.
Now in its third year, the annual BOLD Holidays (Beverly Hills Open Later Days) is presented by the City of Beverly Hills in partnership with the Beverly Hills Chamber of Commerce, the Beverly Hills Conference & Visitors Bureau and the Rodeo Drive Committee. The event is free and open to the public.
Additional festivities include entertainment aboard The Jolley Trolley with Mrs. Claus; curated art walks; family visits with Santa at The Paley Center for Media as well as sculptural lighting installations.