As the United States marks the grim milestone of 400,000 deaths from COVID-19–once a worst case scenario–California and Los Angeles County struggle with rolling out the best tool against the pathogen. But even as wait times mushroom and phone lines buckle under traffic, the city and community of Beverly Hills have started to come together to put an end to the worst public health crisis of the last 100 years. The City of Beverly Hills has made an effort to communicate with residents through multiple channels in the hopes of demystifying the process. Meanwhile, pharmacies in Beverly Hills are also preparing to play a key role in distributing the vaccine to the community.
“As the county evolves, we’re trying to keep up with it, keeping the communication current with the community and letting people know,” said city spokesperson Keith Sterling. In particular, he cited two mass robocalls the city has made in the last week. “We typically don’t do mass robocalls unless it’s a significant event, but we felt that this was an appropriate use of the system to notify the community immediately that this option of 65 and older was now in play and that they could sign up online.”
