The evening of March 3 saw city officials gather for a scene unfamiliar for many months: a ribbon cutting ceremony. In a time marked by store closures and economic uncertainty for the hospitality industry, the Beverly Wilshire restaurant THEBlvd opened an outdoor pop-up eatery called THEBlvd Privé. Mayor Lester Friedman christened the alfresco hideaway with a brief introductory speech, noting how Privé represented a success in the city’s efforts to help businesses through the pandemic. “THEBlvd Privé is part of the City’s OpenBH program that allows businesses to temporarily expand their services to adjacent outdoor areas such as sidewalks and parklets,” he said. “The success of this program can be seen here tonight.
