Beverly Hills Courier
Beverly Hills Courier
Beverly Hills Courier

Sports

Super Bowl Events Taking Place Nearby

From free fan experiences to music festivals, there are plenty of ways to celebrate Super Bowl LVI this weekend, whether or not you are a football fan.

BY Bianca Heyward February 10, 2022
Super Bowl Events Taking Place Nearby
Tatel Beverly Hills Photo courtesy of Tatel
Reading Time: 3 minutes

In celebration of Super Bowl LVI, a variety of star-studded parties, concerts, and culinary experiences are planned throughout Los Angeles around the big game. With the Cincinnati Bengals facing off against the LA Rams Feb. 13 at SoFi Stadium in Inglewood, hotels in Beverly Hills are sold out and gearing up to host crowds of tourists. From free fan experiences to music festivals, there are plenty of ways to celebrate Super Bowl LVI this weekend, whether or not you are a football fan.

Beauty Tailgate at Bloomingdale’s Century City

10250 Santa Monica Blvd.

Feb. 11-12, Noon-6 p.m.

To celebrate the big game, Bloomingdale’s will host an immersive beauty tailgate experience at its Century City location this weekend with complimentary beauty touch-ups from brands like Estée Lauder, Bobbi Brown, M.A.C and Clinique, cornhole and ping-pong games with prizes, and light bites. The event is open to the public and located outside of the cosmetics department.

Tailgate Tour Super Week Photo courtesy of The Tailgate Tour

The Tailgate Tour Super Week

Santa Monica Third Street Promenade

Feb. 11-12, 12 to 10 p.m.

The Los Angeles Rams, Los Angeles Chargers, Fox Sports Radio, iHeartmedia and KTLA Channel 5 have come together to bring a tailgate experience to the Third Street Promenade this weekend. The tailgate includes live DJ’s, complimentary drinks and snacks, competitive football challenges and other activities for football fans. The event is free and open to the public. To learn more, visit TailgateTour.com.

Bud Light Super Bowl Music Fest

Crypto.com Arena, 1111 S. Figueroa St.

Feb. 11-12, 8 p.m.

For its third installment, the 2022 Bud Light Super Bowl Music Fest includes three nights of music, with headliners like Miley Cyrus, Green Day, Halsey, Blake Shelton, Gwen Stefani and Machine Gun Kelly. To buy tickets, visit https://www.superbowlmusicfest.com/. 

“The Big Game” Super Bowl Event at Tatel

453 N. Canon Drive

Feb. 11, 10:30 p.m.; Feb. 12, 9:30 p.m.

Tatel Beverly Hills, the Spanish eatery backed by Pau Gasol, Rafael Nadal, and Cristiano Rinaldo, will be hosting a two-night event this weekend to commemorate Super Bowl LVI. The events will feature famous athletes and musical acts, with special performances from Ne-Yo, Georgia Sinclair, ABRXSE and Luck. The first night will be hosted by former football player Michael Irvin, and the second night hosted by Jonathan Cheban (known as Foodgod), and former football players Dante Hall and LeSean McCoy. To RSVP, email Tatel@taraink.com. 

Shaq’s Fun House Presented by FTX

Shrine Auditorium and Expo Hall, 665 W. Jefferson Blvd.

Feb. 11, 8 p.m. to 2 a.m.

Shaquille O’Neal’s annual Super Bowl event is equal parts music festival and carnival. This year’s version will feature performances by Lil Wayne, Zedd, Diplo and DJ Diesel (Shaq’s spin master alter ego); a full carnival and FTX ferris wheel; a Wynn Nightlife VIP experience; and a Taste of Los Angeles featuring vendors Roscoe’s House of Chicken and Waffles, Pink’s Hot Dogs, Diddy Riese, Meat District butcher crafted premium burgers, Daring Foods plant-based chicken, Papa John’s pizza and KazuNori: The Original Hand Roll Bar (for VIP guests). To purchase tickets, visit https://shaqsfunhouse.com/tickets/. 

Sports Illustrated: The Party

Century Park, 2000 Avenue of the Stars

Feb. 12, 9 p.m.

Sports Illustrated’s annual Super Bowl event is advertised as “the biggest party of Big Game weekend” with a lineup of musical guests including Kygo, Jack Harlow, DJ Irie and surprise guests. Tickets start at $750, and VIP tickets include access to the open bar for five hours. To purchase tickets, visit https://sitickets.com/event/si-the-party. 

Big Game Weekend: Saturday Night Lights Hall of Fame Party

1439 N. Ivar Avenue,

Feb. 12, 9 p.m. to 3 a.m. (21+ only)

Capture Studios and Fame Hospitality are hosting what promises to be one of the biggest pregame events this weekend at the Sunset Room Hollywood. Taking the stage will be Meek Mill, Diplo, GUNNA and more alongside a star-studded guest list. General admission tickets can be purchased at http://superbowl-la.eventbrite.com/. 

Tropical Tailgate at Freehand Los Angeles

416 W. 8th Street

Feb. 13, 11 a.m. to 3 p.m. 

The Broken Shaker, a rooftop lounge located at the Freehand Hotel in downtown Los Angeles, is hosting a tropical tailgate on game day with a musical performance by DJ Short Shorts. Following the event, which runs from 11 a.m. to 3 p.m., the Super Bowl will be screened. No RSVP is needed, but guests will be accommodated on a first-come, first-served basis.

Rah Rah Rosé at the Beverly Hilton

9876 Wilshire Blvd.

Feb. 13, 5:30-7:30 p.m.

For those who are seeking an alternative to football this Sunday, the Beverly Hilton invites you to drink rosé poolside at the hotel. The Rah Rah Rosé event includes a rosé tasting along with pairings of wine and cheese. This event is open to hotel guests and the public. 

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