City Kicks Off BOLD Summer
The initiative is a collaboration between the city and the Beverly Hills Conference & Visitors Bureau, Rodeo Drive Committee, and Beverly Hills Chamber of Commerce.
The City of Beverly Hills has launched its celebration of summer with its annual BOLD Summer initiative.
“We’re ready for another BOLD summer in beautiful and walkable Beverly Hills,” Mayor Lili Bosse said in a statement. “I love, love, love to see the energy and excitement that can only happen here. Our outdoor dining terraces are buzzing and there’s a sense of vibrancy and connection as we enjoy the sunshine and beautiful summer nights together.”
BOLD brings events, pop-up destinations, and “social media activations” to the city’s commercial centers to promote shopping and dining. The initiative is a collaboration between the city and the Beverly Hills Conference & Visitors Bureau, Rodeo Drive Committee, and Beverly Hills Chamber of Commerce.
The city kicked off BOLD on July 14 with an electric musical performance in Beverly Canon Gardens by Beverly Hills own Rod Lightning & the Thunderbolts of Love. Concerts on Canon will continue in Beverly Canon Gardens each Thursday at 6 p.m.
BOLD’s Summer Red Carpet Experience starts on July 25, a social media installation located within the 200, 300 and 400 blocks of Rodeo Drive and at Two Rodeo Drive. The installations will be available seven days a week from noon to 7 p.m.
“Rodeo Drive is where luxury, fashion and entertainment intersect. This year our BOLD Summer Red Carpet Experience invites everyone — and even their four-legged best friends — to step onto the red carpet, win the award, grace the magazine cover and be the star on Rodeo Drive,” said Rodeo Drive Committee President Kathy Gohari. “It’s all lights, action and palm trees — and who doesn’t want to share that moment, all while exploring the newest pop-ups, the leading boutiques in the world, and some exceptional dining experiences throughout our City.”
From July 29 to Sept. 6, Louis Vuitton will host “200 trunks, 200 Visionaries: The Exhibition,” a celebration of Louis Vuitton’s bicentennial birthday. The exhibition, which consists of 200 trunks individually decorated by a panoply of “talents and friends spanning arts and culture, the sciences, sports, global causes and more,” has made its way across the world from its starting point in Asnières, France, the brand’s home.
Then, starting July 30, fans of the show “The Golden Girls” can experience the show’s food with The Golden Girls Kitchen pop-up restaurant at 369 N. Bedford Drive. The restaurant will offer fast casual fare with an emphasis on desserts.
This year’s BOLD comes as the city and the rest of the world continue—haltingly—to emerge from the restrictions of lockdown. At the same time, though, Los Angeles is in the grips of yet another COVID-19 surge driven by the highly infectious omicron BA5 subvarient.
“Each summer, visitors from all over the world come to Beverly Hills to enjoy the incredible weather and outdoor ambiance that our wonderful City has to offer,” said Julie Wagner, Chief Executive Officer of the Beverly Hills Conference & Visitors Bureau. “After two years of having to limit activities, we are delighted to see that there is so much for travelers to experience during their stay at our incredible hotels.”
Visitors can find a full list of activities and make reservations at beverlyhills.org/boldsummerbh.