At its Sep. 12 adjourned Study Session, the Beverly Hills City Council unanimously agreed to explore the possibility of expanding into the metaverse. Thought to be the next evolution of the internet, the metaverse integrates physical and digital experiences and allows people to interact using technologies like 3D computing, augmented reality, virtual reality and blockchain. In the immersive virtual world, users can attend virtual events, explore cities, and purchase non downloadable virtual footwear, clothing, and accessories. While the City Attorney’s office filed a Class 41 Trademark application in June to protect the use of the city shield in the metaverse, Mayor Lili Bosse requested that the Council consider Beverly Hills entering the metaverse.
“Whether we like it or not the metaverse is here and will continue to be here,” Mayor Bosse said. “I want to make sure that we really protect our community, protect Beverly Hills, and use it as a way to really tell our story.”
