Beverly Hills has long been synonymous with global luxury, and its reputation as a playground for high fashion extends naturally into the children’s market. The city’s prestige creates a powerful draw for both a local and international clientele, many of whom expect the same level of exclusivity and refinement for their children as they do for themselves. Even Rodeo Drive, with its lineup of flagship designer boutiques, reflects this trend—and many fashion houses now dedicate space within their stores to children’s collections, offering everything from couture baby wear to mini versions of iconic styles. This convergence of heritage brands, institutional boutiques, aspirational shopping culture, and the allure of Beverly Hills itself cements the city as a global hub for luxury shopping across generations.
While children’s fashions emphasize comfort and quality fabrics, they’re often inspired by what adults are wearing, too. With everything from matching sets to exclusive prints and collaborations, kids’ styles are not an afterthought but a category with its own prestige.
English Rabbit at 9412 Brighton Way has become a destination for discerning parents seeking the extraordinary. Inside, racks are lined with pieces from the world’s most exclusive children’s designers—think seasonal couture, stacks of Fendi shoe boxes, and a variety of miniature Chloe and Dolce & Gabbana handbags.
“Parents value brand names, trends, quality, and they’re still price conscious, even though it is Beverly Hills,” Kelly Dowdy, owner of English Rabbit, told the Courier. The store caters to newborns up to size 14, with mixed brands, price points, and styles.
Photo courtesy of Bonpoint
“Kids’ fashion is usually a season off from what’s happening in women’s, so it tends to follow pretty closely what’s happening in adult fashion,” Dowdy said. “And I buy things that are close to that, and it doesn’t look like tie-dye and tutus.”
The most popular items are high fashion and contemporary pieces, including those from Off-White, Zimmermann, and Self-Portrait. “We carry Marni Kids, and when people come in and see that direct takedown from women’s, and that it’s stuff they have, they get excited,” Dowdy said.
For baby essentials, MarMar Copenhagen is a frontrunner, since the brand is known for using high-quality fabrics for long-lasting wear. Onesies, rompers, dresses, and more formal first birthday dresses are also big in that department.
“Fendi has done really well, and that’s kind of where people splurge and will buy a statement piece that’s really expensive.”
One of the pricier items at English Rabbit is a $2,292 Fendi dress for baby girls, made of light pink organza with colorful florals embroidered throughout and an airy silhouette. Dolce & Gabbana’s classic floral and butterfly print dresses are also among the most popular specialty garments for girls. For boys, shirt jackets from Bonton and reversible puffer jackets from Stella McCartney do very well.
Many people splurge on luxury kids’ items, particularly when gifting, and presents like $295 Christian Louboutin crib shoes create a show-stopping baby shower moment. “It’s fun buying a child their first Louboutins, which the parents probably wouldn’t do because it’s not a necessity,” Dowdy said.
English Rabbit offers styling services, too, because many of their clients shop remotely. Each store associate is trained on how to put together outfits, as well as blend brands. “One of our top customers has only been into the store once,” she said.
“I think retail has been really challenging for a lot of other industries within retail, but ours has continued to grow,” Dowdy said. “I think during hard times, people find joy in spending on kids and still having that outlet to shop. So, we’ve filled that need during the past few years of ups and downs with the economy.”
A few blocks west, at 9631 Brighton Way, stepping inside the Bonpoint boutique feels like crossing the Atlantic without a passport. As one of the few French couture brands that’s dedicated almost exclusively to children, it’s known for timeless silhouettes in whisper-soft cottons and blossoming patterns. Since its inception in 1975, Bonpoint has collaborated with British design house Liberty, using their iconic floral prints and signature Tana Lawn patterned cotton fabrics.
Photo by bianca heyward
“Our attention to detail, from hand embroidery to the use of the softest of fabrics, the clothes are all designed with the children’s comfort in mind, while also maintaining couture standards,” Daniel Davidson, area manager for the Beverly Hills Bonpoint store, told the Courier.
Parents who shop there want their kids to look polished without feeling overdressed and look for pieces that transition easily from every day to special occasions.
Each collection emphasizes a blend of timeless elegance, playful creativity, and luxury. With Bonpoint celebrating its 50th anniversary this year, the current capsule is a tribute to the brand’s heritage.
Recently, styles have been modernized with embellishments, such as long-sleeve tops or T-shirts with ribbon details that add a playful three-dimensional element. Davidson noted that parents favor more ornate items that showcase Bonpoint’s artistry over a simple sweater.
While they rarely make clothing in dark colors, the solid black wool “Jelma” dress has been hugely popular this season. With a ruffled neckline, a delicate cherry eyelet pattern on top, and a pleated godet skirt, it’s ideal for a wintery special occasion. The dress is styled with black patent Mary Jane shoes, a black velvet bow hairband, and a silver flower-shaped crossbody bag to complete the polished ensemble.
The $625 “Josiane” dress sold out almost immediately for girls. It features a warm raspberry flower print on Liberty fabric and decorative gold piping. Romantic and vintage-inspired, the dress reflects the signature Bonpoint style—a blend of French elegance and timeless Liberty charm.
For boys, the most sought-after items include a $295 cotton and wool crew-neck sweater with a raised Paris Archives inscription on the front and a $425 color-blocked sweater with a nostalgic cinema design woven on.
As soon as new merchandise is received, Davidson will put together outfits and text photos of looks to his roster of regular and high-profile clients. “They’ll heart the photos they like, and I’ll send things out without them even coming into the store. They can try on the items with their kids at home and then send back whatever doesn’t work. We send out tens of thousands of dollars of consignments to each client, and they’ll get a one-week turnaround.” To make the process as easy and seamless as possible, they have couriers drop off and pick up whatever is being returned. “Customer service is huge.”
Bonpoint has also collaborated with brands like Golden Goose and Veja for sneakers, and in October released a curated assortment of pieces with Gigi Hadid’s knitwear line, Guest in Residence. In February, they are launching a limited collection with Porsche, including T-shirts, hats, bandanas, cardigans, and even a leather coat for boys and girls. For babies, the Porsche collaboration will primarily consist of T-shirts and beanies.
If Bonpoint is understated refinement, Monnalisa, at 338 North Beverly Drive, is joyful exuberance. The Italian label’s Beverly Hills boutique bursts with bold florals, rhinestone studs, and playful couture that transforms every day into a celebration.
Photo courtesy of Bonpoint
The global brand originated in Italy in the 1960s and has operated its Beverly Hills store for almost 15 years. The store offers unique collections and maintains a family-owned identity with a second-generation leading design. The brand caters to a wide age range, from newborns to teenagers, focusing on quality materials and singular designs.
“Our clients like the brand’s exclusivity,” Monnalisa store manager Lana Andreic told the Courier. “We’re not sold in the department stores, and people really appreciate it when they come in and know these are things that they cannot find anywhere else.”
The brand collaborates with Disney every year, with different characters featured on the clothing each season. For Pre-Fall 2025, Stitch, from the Lilo & Stitch franchise, appears on everything from striped sweaters to tulle dresses, as well as Minnie and Mickey Mouse.
For the Fall-Winter 2025-26 collection, the main print is designed with colorful gemstones and crystal embellishments that can be easily mixed and matched. For autumn, Monnalisa interpreted the season’s mood with teddy bear motifs and warm brown hues.
According to Andreic, their most popular items are tulle dresses for girls ages 2 to 12. The garments feature bodices with layered, ruffled short sleeves that add a romantic flair, and tiered skirts with ruffles, adding volume and movement. A slim belt at the waist with a small jewel detail completes the look. “This is our iconic style, which we have every season, and the only things that change are the print and color. They are super, super popular for birthday parties and special occasions. Girls just love tulle, and it’s all lined with 100% cotton. Everything that touches the skin is cotton.”
The store carries a $355 velvet dress for infants with a Peter Pan collar, three decorative rosettes at the waist, and delicate pleats falling below to create movement for a more sophisticated, formal look.
While the brand’s baby collection is always slightly different from the girls’, many clients request matching outfits for their newborn and toddler. For the Spring-Summer 2026 season, the same garments will be carried for babies up to 6 years old.
“One of our best local clients, her daughter is now 22,” Andreic said. “Then she had three nieces, so she came back here to shop for them. People are really loyal to the brand.”
Venturing down to 179 South Beverly Drive, Auntie Barbara’s General Store is more than a shop for kids; it’s a Beverly Hills institution. Having been on the street for over 50 years, the boutique is where luxury meets nostalgia. The store carries books, toys, jewelry, purses, and clothing sourced from Europe and all over the United States for newborns up to size 14.
The shop’s assortment blends practicality with panache: special-occasion dresses alongside everyday wear, traditional layette items, and gifts. Unlike the mono-brand flagships on Rodeo Drive, Auntie Barbara’s thrives on variety, pulling from a curated mix of labels. While it may not command the sky-high price tags of Gucci, its value lies in curation, customer loyalty, and community identity.
“We carry it all, from a sweater for $48 and one for $100,” longtime owner Barbara Bartman told the Courier. “You can pretty much get anything you need from a rattle to a fur coat.”
Bartman curates everything in the store and ensures that the fabrics and materials of each garment are of high quality. “I first ask myself, is this itchy?” Bartman said. “If a kid puts it on and doesn’t want to wear it, then we’ll sit on it. Seams must be in the right place, and it has to be super soft.”
One of the store’s most popular brands is a Spanish line called 1+ in the Family, which Bartman orders a year in advance. With a minimalist and modern aesthetic, the line is known for wrap onesies, button-front cardigans, drawstring pants, and slouchy overalls in neutral palettes and unfussy silhouettes for babies and kids ages 0 to 4.
“This generation wants everything to be gender neutral, which I think is the most awful thing in the world,” Bartman said. “They only want their kids to be in beige.”
On the wall, the shop displays printed vintage-inspired T-shirts for boys from Something Corporate with phrases like “Someone Famous” and “Sky Ya Later” printed on the front. Beneath them, folded shirts and sweatshirts in earthy tones are neatly stacked, in styles that mix sporty and fun.
For girls, shoes are arranged on top of round tables with styles like mesh Mary Janes with buckle straps that mirror the trendy Alaïa women’s ballet flats, and denim blue slip-on sandals with a cutout “H” design, similar to the Hermes Chypre shoe.
“We got into Labubu’s too, because I had to,” Bartman said. “I’ve even got someone in New York making dresses with them on it. I’m not crazy for them, but I don’t always buy what I like. I have to keep up with and buy what kids want.”
Of everything in her store, her favorite items are decorative woven storage boxes with playful designs that she imports from Europe. They are all under $200, come in three sizes, and feature colorful, whimsical scenes embroidered on them.
On Rodeo Drive, the icons of high fashion have extended their reach to even the youngest clientele. The children’s sections at stores like Gucci and Dolce & Gabbana are not afterthoughts tucked in the back of the flagships, but gleam with the same grandeur as their adult counterparts, only scaled to miniature proportions. At Gucci, the kids’ department is designed like a playful theater, with sweeping red velvet curtains framing the entrance. Inside, the mini mannequins are styled in coordinated, polished kids’ wear looks with Gucci’s signature pattern, and shelves are stacked with GG-printed $1,350 backpacks and $1,100 tote bags that feel both collectible and practical. As part of the 2025 Cruise children’s collection, many feature fanciful motifs of cats, dogs, and mushrooms designed by South Korean painter Naon Jeong.
Heritage motifs are reimagined for a younger generation. For parents looking to splurge on items that never go out of style, tiny $560 horsebit loafers for boys and girls are a classic fan favorite.
“I literally only buy it for a wedding or special event, because in two seconds, your Gucci dress has a throw-up stain on it that never comes out,” Oren Katz Paskover, mother of two, told the Courier.
On Via Rodeo, the Dolce & Gabbana children’s section is designed with the same bold energy. It has modern lacquer surfaces and mirrored walls and shelving, giving it a mini boutique feel within the larger store. Racks of clothing decorated with the brand’s signature florals bloom vibrantly across party dresses for girls and $455 cotton poplin rompers for babies, alongside simple jersey dresses emblazoned with the Dolce & Gabbana logo.
“I look for things that’ll last as long as possible—babies grow so fast, so you want to maximize the value if you’re spending on it,” Stephanie Roach told the Courier. “Also, they spit up or have accidents on everything!”
For boys, the color palette is more monochromatic, with black and white prints that channel the brand’s unmistakable baroque sensibility. Here, classic short-sleeve crewnecks are elevated with Sicilian maiolica tile patterns and paired with matching Bermuda shorts.
Even Amiri, known primarily for menswear, has expanded to the kids’ market and carries a small selection of children’s clothing and accessories at the store on Rodeo. Their most popular items here are their $150 “Core Logo” T-shirts, which have Amiri printed on the front, and the sold-out $170 “Ma Quad Scribble” T-shirt with their signature monogram reimagined in a colorful radial burst. Parents who shop here are looking for logos and street style.
Beverly Hills children’s stores showcase a range of kids’ luxury fashion, where quiet luxury and maximalist glamour can be found on the same street. From the refinement of Bonpoint to the exuberant florals of Dolce & Gabbana, to Amiri’s street-luxury edge and Auntie Barbara’s community roots, the offerings are diverse. Together, these boutiques and flagship houses prove that style in this city begins early.
