The Beverly Hills City Council discussed the 2026 Rodeo Drive holiday decor theme, “50 Years of Brilliance,” along with a purchase order of up to $566,959.20 for decor materials and services at its July 21 Study Session.
The proposal, brought from the City Council Liaison Rodeo Drive Special Events Holiday Program Committee, celebrates the Rodeo Drive Holiday Program Committee’s 50th anniversary and would authorize a contract with J. Ben Bourgeois Productions Inc. for the decorations. The holiday lighting kickoff event and banner designs will return to the council for consideration later.
