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"The city has outlined mixed use, the Purple Line is coming forth, One Beverly Hills, there is so much happening. Also on Wilshire a lot of mixed-used projects are moving forward, including more office space that's being built … it's a very comprehensive, healthy situation."

To qualify for the Registry, a building must meet several criteria listed in the 2012 Beverly Hills Historic Preservation Ordinance.

A luxury hotel and condominium development that would reshape the City's western Wilshire Boulevard and Santa Monica gateways.

"The Planning Commission is unable to recommend whether or not the development agreement is consistent with the general plan, because the commissioners hold the differing views regarding consistency with the general plan and were unable to reach a consensus."

"We delivered with the Waldorf Astoria everything we promised and more. The financial return exceeded the city's estimates," Alagem told the Commission.

One Beverly Hills will offer two hours free public parking and promises to never close the park for private events at the hotel.  

The inspiration even extends to the logo for The Beverly Hills Estates, which features a cheery script reminiscent of the Beverly Hills Hotel's emerald-green signage.

"I think that if we can at least meet or exceed the state standards, we will be demonstrating good faith to HCD in our efforts to accommodate to the overriding purpose of the Rena allocation," said Commissioner Thomas Hudnut.

The application also requested approval of a Conditional Use Permit (CUP) for modified vehicle loading spaces and use of an off-site parking garage. Oakshire also sought approval of a Historic Incentive Permit (HIP) to allow use of a hotel that directly abuts a residential zone.

The first three recipients of Golden Shield recognition plaques include the site of the Dona Maria Rita Valdez de Villa Homestead, located at Sunset Boulevard and Alpine Drive; the original location of Lawry's Restaurant on North La Cienega Boulevard; and the original Giorgio Beverly Hills