Human beings are social creatures. Long before social media, streaming services, and smartphones, survival depended on belonging to a tribe. Our brains evolved to seek connection and community, and the World Cup taps directly into this ancient wiring.
As we gather for the world’s largest sporting event over the next weeks, national identity becomes more salient. People wear team colors, gather in public spaces, and share victories and disappointments with strangers. Suddenly, someone sitting next to you in a restaurant, airport lounge, or sports bar feels like part of your team.
